Beauty is in the eye of the beholder. Who are we visualising our data for?

Activity: Talk or presentationOral presentation

Suzi Richer - Speaker

Daryl Stump - Speaker

Carol Lang - Speaker

Maria De La Cruz Ferro Vazquez - Speaker

With the increasing need for research to have impact, ensuring that we are best able to translate our data is paramount. Whether we are making a graph or an illustration for a publication, or whether we are distilling our results for an input into a policy brief, we are asking for someone (other than ourselves) to engage with our work, and to a greater or lesser extent, visualise how it fits with their own ideas, policy or subject area.
This paper draws on environmental archaeological research from the project Archaeology of Agricultural Resilience in East Africa, which is attempting to engage with a variety of different audiences including academia, decision makers, and the public. These various audiences have differing areas and levels of expertise, prompting us to question the varying ways in which we are providing visualisations for them. At the heart of the paper is the idea that we need to understand our audience before we can produce appropriate, relevant and timely visualisations for engagement.
29 Apr 2017

Event (Conference)

TitleAEA Spring Meeting
Period29/04/1729/04/17
LocationUniversity of Leicester
CityLeicester
CountryUnited Kingdom
Degree of recognitionInternational event

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