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European Social Marketing Conference
Luca, N. R.
(Speaker)
The York Management School
Activity
:
Participating in or organising an event
›
Conference participation
Description
Conference paper and seminar presentation: "A collaborative approach to value creation in social marketing"
Period
25 Sept 2014
→
26 Sept 2014
Event type
Conference
Location
Rotterdam, Netherlands
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Keywords
Collaborative approach
value creation
social marketing
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