Social Marketing as a tool for social change

  • Kapetanaki, A. (Presenter)
  • Angela Makris (Presenter)
  • Leonidas Skerletopoulos (Presenter)

Activity: Participating in or organising an event › Seminar/workshop/course

Description

WORKSHOP- Social Marketing as a tool for social change
Learn what social marketing is; how to use social marketing tools; understand human behaviour and design your own behaviour change plan in a day.
In this interactive workshop you will learn about a modern approach that focuses on delving deep to understand the fears, needs, motivations and obstacles that people face in their effort to adopt a healthy lifestyle or free themselves from harmful habits. You will also learn about social marketing practices and tools which can be used to help solve social and environmental problems.
Period21 Jun 2022
Event typeWorkshop
LocationThessaloniki, GreeceShow on map
Degree of RecognitionInternational