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Journal of Brand Management
ISSNs: 1350-231X
Palgrave Macmillan Ltd.
Scopus rating (2021), Scopus (2020), Scopus (2020)
Journal
Publications
1 - 2 out of 2Page size: 25
- 2019
Identifying the antecedents of posts’ popularity on Facebook fan pages
Banerjee, S. & Chua, A. Y. K., Nov 2019Article in Journal of Brand Management
- 2018
Brands using historical references: a consumers’ perspective
Pecot, F. D. C. & De Barnier, V., 1 Mar 2018Article in Journal of Brand Management
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