Ariadne Kapetanaki

Search results

• 2025

  Social marketing for sustainability

  Spotswood, F., Sutinen, U. M. & Kapetanaki, A., 14 Apr 2025, The Routledge Companion to Marketing and Sustainability. Peattie, K., De Angelis, R., Koenig-Lewis, N. & Strong, C. (eds.). Taylor and Francis Ltd., p. 379-392 14 p.

  Research output: Chapter in Book/Report/Conference proceeding › Chapter
• 2021

  Teaching Social Marketing

  Kapetanaki, A. & Spotswood, F., 2021, Teaching Marketing. Brennan, R. & Vos, L. (eds.). Edward Elgar Publishing

  Research output: Chapter in Book/Report/Conference proceeding › Chapter