Fernando Fastoso

Search results

• 2023

  How are Peer Endorser Characteristics Related to Brand Selfie Attitude? An Abstract

  Huang, Y., Fastoso, F., Gonzalez Jimenez, H. & Banerjee, S., 14 Mar 2023, p. 93-94. 2 p.

  Research output: Contribution to conference › Abstract › peer-review
• 2019

  Exploring the effects of subsidiary interdependence on the performance of global product launches

  Mohr, A. T., Marc, V. U., Fastoso, F. J. & Tihany, C., 3 Jun 2019, (E-pub ahead of print) In: European Journal of International Management.

  Research output: Contribution to journal › Article › peer-review

  Open Access

  File

• How Independence and Interdependence Moderate the Self-Congruity Effect on Brand Attitude: A Study of West and East

  Gonzalez Jimenez, H., Fastoso, F. J. & Fukukawa, K., 8 Feb 2019, (E-pub ahead of print) In: JOURNAL OF BUSINESS RESEARCH. 103, p. 293-300 8 p.

  Research output: Contribution to journal › Article › peer-review

  Open Access

  File

• Luxury Cars Made-in-China: Consequences for Brand Positioning

  Bartikowski, B., Fastoso, F. J. & Gierl, H., 10 Jan 2019, (Accepted/In press) In: JOURNAL OF BUSINESS RESEARCH.

  Research output: Contribution to journal › Article › peer-review

• 2018

  Materialism, cosmopolitanism, and emotional brand attachment: the roles of self-congruity and perceived brand globalness

  Fastoso, F. J. & Gonzalez Jimenez, H., 24 Dec 2018, (E-pub ahead of print) In: JOURNAL OF BUSINESS RESEARCH. 9 p.

  Research output: Contribution to journal › Article › peer-review

  Open Access

  File

• The “little emperor” and the luxury brand: how overt and covert narcissism affect brand loyalty and proneness to buy counterfeits

  Fastoso, F. J., Bartikowski, B. & Wang, S., Jul 2018, In: Psychology&Marketing. 35, 7, p. 522-532 11 p.

  Research output: Contribution to journal › Article › peer-review
• 2017

  British Food- What Role Should UK Food Producers have in Feeding the UK?

  Doherty, B., Benton, T. G., Fastoso, F. J. & Gonzalez Jimenez, H., 17 Feb 2017, Wm Morrisons plc. 35 p.

  Research output: Book/Report › Commissioned report

  File

• How Materialism and Cosmopolitanism Affect Emotional Brand Attachment: The Moderating Role of Perceived Brand Globalness

  Fastoso, F. J., Gonzalez Jimenez, H. & Wang, S., 21 Sept 2017, Twelfth Royal Bank International Research Seminar, Montreal, Canada.

  Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

• MATERIALISM AND CONSUMER CULTURE BRAND POSITIONING OF PREMIUM CARS IN CHINA

  Fastoso, F. J. & Bartikowski, B., 20 Mar 2017, The Mystique of Luxury Brands Conference.

  Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

• “LITTLE EMPERORS” AND LUXURY BRANDS: HOW OVERT AND COVERT NARCISSISM IMPACT BRAND LOYALTY AND PRONENESS TO BUY COUNTERFEITS

  Fastoso, F. J. & Wang, S., 20 Mar 2017, Mystique of Luxury Brands Conference .

  Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

• 2016

  Authentic versus Aspirational Branding: An Individual and Country Level Study of the Actual and Ideal Self-Congruity Effect

  Gonzalez Jimenez, H., Fastoso, F. J. & Fukukawa, K., 21 Jul 2016, Proceedings of the Global Marketing Conference (GMC) Global Marketing Conference. HK, China

  Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

• How self-construals moderate the self-congruity effect: a cross-national study

  Gonzalez Jimenez, H., Fastoso, F. J. & Fukukawa, K., 19 Jul 2016, Proceedings of the Academy of Marketing Science (AMS) World Marketing Congress. Paris, France

  Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

• The contingent effect of state participation on the dissolution of international joint ventures: A resource dependence approach

  Mohr, A., Wang, C. & Fastoso, F., 31 Mar 2016, (E-pub ahead of print) In: JOURNAL OF INTERNATIONAL BUSINESS STUDIES. 47, 4, p. 408-426 19 p.

  Research output: Contribution to journal › Article › peer-review

• The impact of repeated ad exposure on spillover from low fit extensions to a global brand

  V., L. & Fastoso, F. J., 2016, In: International Marketing Review. 33, 2, p. 298-318

  Research output: Contribution to journal › Article › peer-review
• 2015

  Do consumers in developing countries prefer global brands because they are global or because they are foreign?

  Fastoso, F. J. & Reynolds, N., 2015, (Unpublished).

  Research output: Contribution to conference › Paper › peer-review

• How an Individual’s Self-Construals, Cosmopolitan and Local Orientation Affect the Impact of the Four Self-Congruity Types on Brand Attitude

  Gonzalez Jimenez, H., Fastoso, F. J. & Fukukawa, K., 16 Jul 2015.

  Research output: Contribution to conference › Paper › peer-review

• 2014

  an Individual’s Self-Construals, Cosmopolitan and Local Orientation Affect the Impact of the Four Self-Congruity Types on Brand Attitude

  Gonzalez Jimenez, H., Fastoso, F. J. & Fukukawa, K., 17 Jul 2014.

  Research output: Contribution to conference › Paper › peer-review

• How an Individual's Self-Construals, Cosmopolitan and Local Orientation Affect the Impact of the Four Self-Congruity Types in Brand Attitude

  H, Gonzalez-Jimenez & K, Fukukawa, 2014.

  Research output: Contribution to conference › Paper › peer-review

• Testing the regional performance of multinational enterprises in the retail sector: the moderating effects of timing, speed and experience

  Mohr, A. A., Fastoso, F., Wang, C. B. & Shirodkar, V. C., Jan 2014, In: British Journal of Management. 25, S1, p. S100-S115 16 p.

  Research output: Contribution to journal › Article › peer-review
• 2013

  Unveiling Unsophistication: The Use of Theory in International Advertising Research in the Top Three Advertising Journals 2002-2012

  Fastoso, F. J., 2013.

  Research output: Contribution to conference › Paper › peer-review

• 2012

  The Effect of Government Participation on the Survival of International Joint Ventures in Emerging Economies. An Empirical Analysis of International Joint Ventures in the People's Republic of China.

  A, Mohr & C, Wang, 2012.

  Research output: Contribution to conference › Paper › peer-review

• The implementation of international advertising strategies: an exploratory study in Latin America

  Fastoso, F. & Whitelock, J., May 2012, In: International Marketing Review. 29, 3, p. 313-335 23 p.

  Research output: Contribution to journal › Article › peer-review
• 2011

  International Advertising Strategy: Some Thoughts on Subjectivity and Decision-making in the Standardisation Decision

  J Whitelock, 2011, Handbook of Research in International Marketing. Subhash, C., Jain, C. & Griffiths, D. A. (eds.). Cheltenham: Edward Elgar Publishing

  Research output: Chapter in Book/Report/Conference proceeding › Chapter

• Is Marketing Research on Latin America "Publishable"? Lessons on how to do it from those who have dared to conduct it, who have succeeded in publishing it, and who lived to tell the tale.

  J Whitelock, 2011.

  Research output: Contribution to conference › Paper › peer-review

• Why is so little marketing research on Latin America published in high quality journals and what can we do about it? Lessons from a Delphi study of authors who have succeeded

  Fastoso, F. & Whitelock, J., Jul 2011, In: International Marketing Review. 28, 4, p. 435-449 15 p.

  Research output: Contribution to journal › Article › peer-review
• 2010

  How Bonding are Latin America's Cultural and Economic Bonds? The Case of International Advertising Standardisation in the Mercosur

  J, Whitelock, 2010.

  Research output: Contribution to conference › Paper › peer-review

• Regionalization vs. globalization in advertising research: insights from five decades of academic study

  Fastoso, F. & Whitelock, J., Mar 2010, In: Journal of International Management. 16, 1, p. 32-42 11 p.

  Research output: Contribution to journal › Article › peer-review
• 2009

  Think Regionally, Act Regionally? An Empirical Study of International Advertising Standardisation in the Mercosur.

  J, Whitelock, 2009.

  Research output: Contribution to conference › Paper › peer-review

• 2008

  Global Brand Image Strategies in the Creative Industries - developing a scale for measurement from the consumer perspective.

  J, Whitelock, 2008.

  Research output: Contribution to conference › Paper › peer-review

• International Branding in the Arts

  J, Whitelock, 2008.

  Research output: Contribution to conference › Paper › peer-review

• Regional Advertising Standardisation: Substantive and Methodological Issues

  J, Whitelock, 2008.

  Research output: Contribution to conference › Paper › peer-review

• Standardisation with Respect to What? A Conceptualisation of Advertising Standardisation Measurements in Past Research

  J, Whitelock, 2008.

  Research output: Contribution to conference › Paper › peer-review

• 2007

  International Advertising Strategy: The Standardisation Question in Manager Studies

  J, Whitelock, 2007, In: International Marketing Review. 24, 5, p. 591-605

  Research output: Contribution to journal › Article › peer-review

• International Branding - Analysis and Implications of Three Decades of Past Research

  J, Whitelock, 2007.

  Research output: Contribution to conference › Paper › peer-review

• Interntional Advertising Strategy in the Mercosur: The Process of Standardisation

  J, Whitelock, 2007.

  Research output: Contribution to conference › Paper › peer-review

• Understanding International Branding: Defining the Domain and Reviewing the Literature

  J Whitelock, 2007, In: International Marketing Review. 24, 3, p. 252-270

  Research output: Contribution to journal › Article › peer-review

• 2006

  The Standardisation of Advertising in the Mercosur: A Process Oriented Perspective

  J, Whitelock, 2006.

  Research output: Contribution to conference › Paper › peer-review

• 2005

  International Advertising Standardisation: The Mercosur Case - Preliminary Findings

  J, Whitelock, 2005.

  Research output: Contribution to conference › Paper › peer-review

• International Advertising Standardisation in the Mercosur

  J, Whitelock, 2005.

  Research output: Contribution to conference › Paper › peer-review

• Policies and Practices of International Advertising Standardisation in the Mercosur

  J, Whitelock, 2005.

  Research output: Contribution to conference › Paper › peer-review

• Potentials for International Advertising Standardisation in the Mercosur

  J, Whitelock, 2005.

  Research output: Contribution to conference › Paper › peer-review

• 2003

  A Re-evaluation of Global Positioning Frameworks: An Integration of the Anglo-Saxon and German Literatures

  J, Whitelock, 2003.

  Research output: Contribution to conference › Paper › peer-review