Fernando Fastoso

Search results

• 2015

  Do consumers in developing countries prefer global brands because they are global or because they are foreign?

  Fastoso, F. J. & Reynolds, N., 2015, (Unpublished).

  Research output: Contribution to conference › Paper › peer-review

• How an Individual’s Self-Construals, Cosmopolitan and Local Orientation Affect the Impact of the Four Self-Congruity Types on Brand Attitude

  Gonzalez Jimenez, H., Fastoso, F. J. & Fukukawa, K., 16 Jul 2015.

  Research output: Contribution to conference › Paper › peer-review

• 2014

  an Individual’s Self-Construals, Cosmopolitan and Local Orientation Affect the Impact of the Four Self-Congruity Types on Brand Attitude

  Gonzalez Jimenez, H., Fastoso, F. J. & Fukukawa, K., 17 Jul 2014.

  Research output: Contribution to conference › Paper › peer-review

• How an Individual's Self-Construals, Cosmopolitan and Local Orientation Affect the Impact of the Four Self-Congruity Types in Brand Attitude

  H, Gonzalez-Jimenez & K, Fukukawa, 2014.

  Research output: Contribution to conference › Paper › peer-review

• 2013

  Unveiling Unsophistication: The Use of Theory in International Advertising Research in the Top Three Advertising Journals 2002-2012

  Fastoso, F. J., 2013.

  Research output: Contribution to conference › Paper › peer-review

• 2012

  The Effect of Government Participation on the Survival of International Joint Ventures in Emerging Economies. An Empirical Analysis of International Joint Ventures in the People's Republic of China.

  A, Mohr & C, Wang, 2012.

  Research output: Contribution to conference › Paper › peer-review

• 2011

  Is Marketing Research on Latin America "Publishable"? Lessons on how to do it from those who have dared to conduct it, who have succeeded in publishing it, and who lived to tell the tale.

  J Whitelock, 2011.

  Research output: Contribution to conference › Paper › peer-review

• 2010

  How Bonding are Latin America's Cultural and Economic Bonds? The Case of International Advertising Standardisation in the Mercosur

  J, Whitelock, 2010.

  Research output: Contribution to conference › Paper › peer-review

• 2009

  Think Regionally, Act Regionally? An Empirical Study of International Advertising Standardisation in the Mercosur.

  J, Whitelock, 2009.

  Research output: Contribution to conference › Paper › peer-review

• 2008

  Global Brand Image Strategies in the Creative Industries - developing a scale for measurement from the consumer perspective.

  J, Whitelock, 2008.

  Research output: Contribution to conference › Paper › peer-review

• International Branding in the Arts

  J, Whitelock, 2008.

  Research output: Contribution to conference › Paper › peer-review

• Regional Advertising Standardisation: Substantive and Methodological Issues

  J, Whitelock, 2008.

  Research output: Contribution to conference › Paper › peer-review

• Standardisation with Respect to What? A Conceptualisation of Advertising Standardisation Measurements in Past Research

  J, Whitelock, 2008.

  Research output: Contribution to conference › Paper › peer-review

• 2007

  International Branding - Analysis and Implications of Three Decades of Past Research

  J, Whitelock, 2007.

  Research output: Contribution to conference › Paper › peer-review

• Interntional Advertising Strategy in the Mercosur: The Process of Standardisation

  J, Whitelock, 2007.

  Research output: Contribution to conference › Paper › peer-review

• 2006

  The Standardisation of Advertising in the Mercosur: A Process Oriented Perspective

  J, Whitelock, 2006.

  Research output: Contribution to conference › Paper › peer-review

• 2005

  International Advertising Standardisation: The Mercosur Case - Preliminary Findings

  J, Whitelock, 2005.

  Research output: Contribution to conference › Paper › peer-review

• International Advertising Standardisation in the Mercosur

  J, Whitelock, 2005.

  Research output: Contribution to conference › Paper › peer-review

• Policies and Practices of International Advertising Standardisation in the Mercosur

  J, Whitelock, 2005.

  Research output: Contribution to conference › Paper › peer-review

• Potentials for International Advertising Standardisation in the Mercosur

  J, Whitelock, 2005.

  Research output: Contribution to conference › Paper › peer-review

• 2003

  A Re-evaluation of Global Positioning Frameworks: An Integration of the Anglo-Saxon and German Literatures

  J, Whitelock, 2003.

  Research output: Contribution to conference › Paper › peer-review