Hector Gonzalez Jimenez — York Research Database

7 Conference contribution
5 Article
3 Paper
2 Abstract
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- 2 Other contribution
- 1 Commissioned report

How are Peer Endorser Characteristics Related to Brand Selfie Attitude? An Abstract
Huang, Y., Fastoso, F., Gonzalez Jimenez, H. & Banerjee, S., 14 Mar 2023, p. 93-94. 2 p.
Research output: Contribution to conference › Abstract › peer-review
How Independence and Interdependence Moderate the Self-Congruity Effect on Brand Attitude: A Study of West and East
Gonzalez Jimenez, H., Fastoso, F. J. & Fukukawa, K., 8 Feb 2019, (E-pub ahead of print) In: JOURNAL OF BUSINESS RESEARCH. 103, p. 293-300 8 p.
Research output: Contribution to journal › Article › peer-review

Open Access
File
Materialism, cosmopolitanism, and emotional brand attachment: the roles of self-congruity and perceived brand globalness
Fastoso, F. J. & Gonzalez Jimenez, H., 24 Dec 2018, (E-pub ahead of print) In: JOURNAL OF BUSINESS RESEARCH. 9 p.
Research output: Contribution to journal › Article › peer-review

Open Access
File

Sustainable Consumption and AgriFood Ethics in the Global South
Hughes, A., Doherty, B., Fastoso, F. & Gonzalez Jimenez, H.
1/03/17 → 30/11/17
Project: Other project (funded) › HEFCE-funded project