Research output per year
Research output per year
Search results
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2021
Brand Orientation: conceptual extension, scale development and validation
Piha, L., Papadas, K. & Davvetas, V., Sep 2021, In: JOURNAL OF BUSINESS RESEARCH. 134, p. 203-222Research output: Contribution to journal › Article › peer-review
Open AccessFile -
Green marketing strategy
Papadas, K., 2021, (E-pub ahead of print) Encyclopaedia of the UN Sustainable Development Goals: Industry, Innovation and Infrastructure. Springer, 14 p.Research output: Chapter in Book/Report/Conference proceeding › Chapter
Open Access -
The Creation of Shared Value in the Major Sport Event Ecosystem: Understanding the Role of Sponsors and Hosts
Cook, D., Biscaia, R., Papadas, K., Simkin, L. & Carter, L., 27 May 2021, (E-pub ahead of print) In: European Sport Management Quarterly. 22 p.Research output: Contribution to journal › Article › peer-review
Open AccessFile -
2019
Global-local consumer identities as drivers of global digital brand usage
Makri, K., Papadas, K-K. & Schlegelmilch, B. B., 9 Sep 2019, In: International Marketing Review. 36, 5, p. 702-725 24 p.Research output: Contribution to journal › Article › peer-review
Open AccessFile -
Global Social Networking Sites and Global Identity: A three-country study
Makri, K., Papadas, K. & Schlegelmilch, B. B., 16 Dec 2019, In: JOURNAL OF BUSINESS RESEARCH. 11 p.Research output: Contribution to journal › Article › peer-review
Open AccessFile -
Scale Development Methodology: Reflections From a PhD Journey in Marketing
Papadas, K., 2019, Research Method Cases. SAGE, 19 p.Research output: Chapter in Book/Report/Conference proceeding › Chapter
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The interplay of strategic and internal green marketing orientation on competitive advantage
Papadas, K. K., Avlonitis, G. J., Carrigan, M. & Piha, L., 1 Nov 2019, In: JOURNAL OF BUSINESS RESEARCH. 104, p. 632-643 12 p.Research output: Contribution to journal › Article › peer-review
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2017
Green marketing orientation: Conceptualization, scale development and validation
Papadas, K. K., Avlonitis, G. J. & Carrigan, M., 1 Nov 2017, In: JOURNAL OF BUSINESS RESEARCH. 80, p. 236-246 11 p.Research output: Contribution to journal › Article › peer-review
Open Access