Karolos Papadas

Search results

• 2024

  Strategizing green marketing in times of uncertainty: does it pay off?

  Papadas, K., Piha, L., Davvetas, V. & Leonidou, C. N., 30 Aug 2024, In: European Journal of Marketing. 30 p.

  Research output: Contribution to journal › Article › peer-review

  Open Access

  File
• 2021

  Brand Orientation: conceptual extension, scale development and validation

  Piha, L., Papadas, K. & Davvetas, V., Sept 2021, In: JOURNAL OF BUSINESS RESEARCH. 134, p. 203-222

  Research output: Contribution to journal › Article › peer-review

  Open Access

  File

• Green marketing strategy

  Papadas, K., 2021, (E-pub ahead of print) Encyclopaedia of the UN Sustainable Development Goals: Industry, Innovation and Infrastructure. Springer, 14 p.

  Research output: Chapter in Book/Report/Conference proceeding › Chapter

  Open Access

• The Creation of Shared Value in the Major Sport Event Ecosystem: Understanding the Role of Sponsors and Hosts

  Cook, D., Biscaia, R., Papadas, K., Simkin, L. & Carter, L., 27 May 2021, (E-pub ahead of print) In: European Sport Management Quarterly. 22 p.

  Research output: Contribution to journal › Article › peer-review

  Open Access

  File
• 2019

  Global-local consumer identities as drivers of global digital brand usage

  Makri, K., Papadas, K-K. & Schlegelmilch, B. B., 9 Sept 2019, In: International Marketing Review. 36, 5, p. 702-725 24 p.

  Research output: Contribution to journal › Article › peer-review

  Open Access

  File

• Global Social Networking Sites and Global Identity: A three-country study

  Makri, K., Papadas, K. & Schlegelmilch, B. B., 16 Dec 2019, In: JOURNAL OF BUSINESS RESEARCH. 11 p.

  Research output: Contribution to journal › Article › peer-review

  Open Access

  File

• Scale Development Methodology: Reflections From a PhD Journey in Marketing

  Papadas, K., 2019, Research Method Cases. SAGE, 19 p.

  Research output: Chapter in Book/Report/Conference proceeding › Chapter

• The interplay of strategic and internal green marketing orientation on competitive advantage

  Papadas, K. K., Avlonitis, G. J., Carrigan, M. & Piha, L., 1 Nov 2019, In: JOURNAL OF BUSINESS RESEARCH. 104, p. 632-643 12 p.

  Research output: Contribution to journal › Article › peer-review
• 2017

  Green marketing orientation: Conceptualization, scale development and validation

  Papadas, K. K., Avlonitis, G. J. & Carrigan, M., 1 Nov 2017, In: JOURNAL OF BUSINESS RESEARCH. 80, p. 236-246 11 p.

  Research output: Contribution to journal › Article › peer-review

  Open Access