Sanjit Samaddar - York Research Database

1 Article

Understanding the captivating power of online scarcity messages: An eye-tracking study
Pal, A., Banerjee, S., Kapetanaki, A., Karapanagiotidis, T. & Samaddar, S., 21 Mar 2025, (E-pub ahead of print) In: International Journal of Hospitality Management. 128, 104197.
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