Alcohol Industry Influence on Public Policy: A Case Study of Pricing and Promotions Policy

Whilst much of the literature on alcohol policy exhibits a clear assumption that industry actors are extremely powerful (Jernigan 2009; Baggott 2006), we know relatively little about the processes through which alcohol policy is made and the specific role played by industry actors in these processes. The current project aimed to fill this gap by examining the debates around pricing and promotions policy in England and Scotland. It examined the structure of the UK alcohol industry, identifying the positions adopted by key actors on the issues at hand and sought to identify the mechanisms through which they engaged in policy debates.