Effects of Model Facial Expression & BMI in Health Advertising on Consumer Intent to Achieve Health Goals: An Eye-Tracking Study - Research Database, The University of York

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Kapetanaki, A., Kemper, J. & Spotswood, F.
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Project: Research project (funded) › Research
Older people's perceptions and experiences of strengths and vulnerabilities across the UK food system
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The influence of the food environment and SIMD on food and drink purchased by secondary school pupils beyond the school gate
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Project: Research project (funded) › Research

Effects of Model Facial Expression & BMI in Health Advertising on Consumer Intent to Achieve Health Goals: An Eye-Tracking Study

Project: Research project (funded) › Research

Project participant(s)

(Principal investigator)
Dr Ariadne Kapetanaki (Co-investigator)
(Co-investigator)

Department / unit(s)

Management

Description

British Academy of Management’s Researcher Development Grants Scheme

Status	Finished
Effective start/end date	1/03/14 → 28/02/15

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