Effects of Model Facial Expression & BMI in Health Advertising on Consumer Intent to Achieve Health Goals: An Eye-Tracking Study

  • Bertele, Kerrie (Principal investigator)
  • KAPETANAKI, ARIADNE (Co-investigator)
  • Connell, Paul (Co-investigator)

Project: Research project (funded)Research

Project Details

Description

British Academy of Management’s Researcher Development Grants Scheme
StatusFinished
Effective start/end date1/03/1428/02/15