Abstract
The massive growth of internet users nowadays can be a big opportunity for the busi- nesses to promote their services. This opportunity is not only for e-commerce, but also for other e-services, such as e-tourism. In this paper, we propose an approach of personalized recommender system with pairwise preference elicitation for the e-tourism domain area. We used a combination of Genetic Agorithm with pairwise user prefer- ence elicitation approach. The advantages of pairwise preference elicitation method, as opposed to the pointwise method, have been shown in many studies, including to reduce incosistency and confusion of a rating number. We also performed a user evaluation study by inviting 24 participants to examine the proposed system and publish the POIs dataset which contains 201 attractions used in this study.
Original language | English |
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Article number | 77 |
Number of pages | 23 |
Journal | Journal of Big Data |
Volume | 8 |
Issue number | 77 |
DOIs | |
Publication status | Published - 30 May 2021 |
Bibliographical note
© The Author(s) 2021Keywords
- recommender systems
- pairwise choice
- genetic algorithm
- preference learning