TY - JOUR
T1 - A Hybrid Model of Component Sharing and Platform Modularity for Optimal Product Family Design
AU - Fernandes, Kiran
AU - Agrawal, Tarang
AU - Sao, Anuj
AU - Tiwari, M K
AU - Kim, Duck
PY - 2012
Y1 - 2012
N2 - Today's industry faces new challenges such as diverse customer demands, shorter product development cycles and cost pressure, which compel manufacturing firms to change their production paradigm from one-size-fits-all mass production toward mass customisation. Over the past decades, modular design has received great attention as a key enabler for mass customisation, and component sharing and platform modularity have been quite popular strategies for modular design. While modular design approaches and their strategies offer a number of advantages such as late product differentiation and changeability, there are unfortunately negative aspects, for example, sales loss due to reduced performance compared to integral design approaches, which have received little attention. Therefore, we propose a hybrid model of the two strategies in order to develop the most profitable product family. A detailed numerical analysis provides empirical support for the feasibility and effectiveness of the hybrid model.
AB - Today's industry faces new challenges such as diverse customer demands, shorter product development cycles and cost pressure, which compel manufacturing firms to change their production paradigm from one-size-fits-all mass production toward mass customisation. Over the past decades, modular design has received great attention as a key enabler for mass customisation, and component sharing and platform modularity have been quite popular strategies for modular design. While modular design approaches and their strategies offer a number of advantages such as late product differentiation and changeability, there are unfortunately negative aspects, for example, sales loss due to reduced performance compared to integral design approaches, which have received little attention. Therefore, we propose a hybrid model of the two strategies in order to develop the most profitable product family. A detailed numerical analysis provides empirical support for the feasibility and effectiveness of the hybrid model.
UR - http://www.scopus.com/inward/record.url?scp=84871212259&partnerID=8YFLogxK
U2 - 10.1080/00207543.2012.663106
DO - 10.1080/00207543.2012.663106
M3 - Article
VL - 51
SP - 614
EP - 625
JO - International Journal of Production Research
JF - International Journal of Production Research
IS - 2
ER -