“A sporty, healthy twist?”: Interrogating the deployment of health and wellness discourses in No and Low alcohol (NoLo) marketing and consumer practices

Emily Nicholls

doi:10.1080/0267257X.2025.2495339

“A sporty, healthy twist?”: Interrogating the deployment of health and wellness discourses in No and Low alcohol (NoLo) marketing and consumer practices

Sociology

Research output: Contribution to journal › Article › peer-review

Original language	English
Journal	Journal of Marketing Management
Early online date	22 Apr 2025
DOIs	https://doi.org/10.1080/0267257X.2025.2495339
Publication status	E-pub ahead of print - 22 Apr 2025

Bibliographical note

This is an author-produced version of the published paper. Uploaded in accordance with the University’s Research Publications and Open Access policy.

Access to Document

10.1080/0267257X.2025.2495339

Accepted manuscript
This is an author-produced version of the published paper. Uploaded in accordance with the University’s Research Publications and Open Access policy.
Accepted author manuscript, 431 KBLicence: CC BY

Cite this

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