A Strategic Roadmap for Business Model Change for the Video-games Industry

Nik Goumagias; Kieran Purvis; Kiran Fernandes; Ignazio Cabras; Feng Li; Jianhao Shao; Sam  Devlin; Victoria Jane Hodge; Peter Cowling; Daniel Kudenko

A Strategic Roadmap for Business Model Change for the Video-games Industry

Nik Goumagias, Kieran Purvis, Kiran Fernandes, Ignazio Cabras, Feng Li, Jianhao Shao, Sam Devlin, Victoria Jane Hodge, Peter Cowling, Daniel Kudenko

Computer Science

Research output: Contribution to conference › Paper › peer-review

Abstract

The global video games industry has experienced and exponential growth in terms of socioeconomic impact during the last 50 years. Surprisingly, little academic interest is directed towards the industry, particularly in the context of BM Change. As a technologically intensive creative industry, developing studios and publishers experience substantial internal and external forces to identify, and sustain, their competitive advantage. To achieve that, managers are called to systematically explore and exploit, alternative BMs that are compatible with the company’s strategy. We build on empirical analysis of the video-games industry to construct a Toolkit that i) will help practitioners and academics to describe the industrial ecosystem of BMs more accurately, and ii) use it a strategic roadmap for managers to navigate through alternatives for entrepreneurial and growth purposes.

Original language	English
Publication status	Accepted/In press - 3 May 2016
Event	R&D Management Conference - Cambridge, United Kingdom Duration: 3 Jul 2016 → 6 Jul 2016

Conference

Conference	R&D Management Conference
Country/Territory	United Kingdom
City	Cambridge
Period	3/07/16 → 6/07/16

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RnD_MgtAccepted author manuscript, 792 KBLicence: Unspecified

New Economic Models & Opportunities for Digital Games
Cowling, P. I., Cabras, I., Fernandes, K. J., Kudenko, D. & Devlin, S.
EPSRC
14/10/13 → 13/10/16
Project: Research project (funded) › Research

Cite this

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abstract = "The global video games industry has experienced and exponential growth in terms of socioeconomic impact during the last 50 years. Surprisingly, little academic interest is directed towards the industry, particularly in the context of BM Change. As a technologically intensive creative industry, developing studios and publishers experience substantial internal and external forces to identify, and sustain, their competitive advantage. To achieve that, managers are called to systematically explore and exploit, alternative BMs that are compatible with the company{\textquoteright}s strategy. We build on empirical analysis of the video-games industry to construct a Toolkit that i) will help practitioners and academics to describe the industrial ecosystem of BMs more accurately, and ii) use it a strategic roadmap for managers to navigate through alternatives for entrepreneurial and growth purposes.",

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AU - Goumagias, Nik

AU - Purvis, Kieran

AU - Fernandes, Kiran

AU - Cabras, Ignazio

AU - Li, Feng

AU - Shao, Jianhao

AU - Devlin, Sam

AU - Hodge, Victoria Jane

AU - Cowling, Peter

AU - Kudenko, Daniel

PY - 2016/5/3

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N2 - The global video games industry has experienced and exponential growth in terms of socioeconomic impact during the last 50 years. Surprisingly, little academic interest is directed towards the industry, particularly in the context of BM Change. As a technologically intensive creative industry, developing studios and publishers experience substantial internal and external forces to identify, and sustain, their competitive advantage. To achieve that, managers are called to systematically explore and exploit, alternative BMs that are compatible with the company’s strategy. We build on empirical analysis of the video-games industry to construct a Toolkit that i) will help practitioners and academics to describe the industrial ecosystem of BMs more accurately, and ii) use it a strategic roadmap for managers to navigate through alternatives for entrepreneurial and growth purposes.

AB - The global video games industry has experienced and exponential growth in terms of socioeconomic impact during the last 50 years. Surprisingly, little academic interest is directed towards the industry, particularly in the context of BM Change. As a technologically intensive creative industry, developing studios and publishers experience substantial internal and external forces to identify, and sustain, their competitive advantage. To achieve that, managers are called to systematically explore and exploit, alternative BMs that are compatible with the company’s strategy. We build on empirical analysis of the video-games industry to construct a Toolkit that i) will help practitioners and academics to describe the industrial ecosystem of BMs more accurately, and ii) use it a strategic roadmap for managers to navigate through alternatives for entrepreneurial and growth purposes.

M3 - Paper

T2 - R&D Management Conference

Y2 - 3 July 2016 through 6 July 2016

ER -

A Strategic Roadmap for Business Model Change for the Video-games Industry

Abstract

Conference

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Projects

New Economic Models & Opportunities for Digital Games

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