Affiliate marketing of sports betting–a cause for concern?

Scott Houghton*, Mark Moss, Emma Casey

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

Original languageEnglish
Pages (from-to)240-245
Number of pages6
JournalInternational Gambling Studies
Volume20
Issue number2
DOIs
Publication statusPublished - 3 May 2020

Bibliographical note

Funding Information:
This letter was written during the lead authors’ PhD studies. The PhD is funded by GambleAware. Author B declares that he has no conflict of interest. GambleAware approved the overall focus of the PhD, however had no involvement in the research design, methodology, conduct, analysis or write-up. Author C declares that she has no conflict of interest. Author B is the lead supervisor on the main author’s PhD programme, whilst author C is the second supervisor.

Keywords

  • advertising
  • Gambling
  • marketing
  • regulation
  • sports wagering

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