Age of acquisition and the recognition of brand names: On the importance of being early

Andrew W. Ellis; Selina J. Holmes; Richard L. Wright

doi:10.1016/j.jcps.2009.08.001

Age of acquisition and the recognition of brand names: On the importance of being early

Andrew W. Ellis, Selina J. Holmes, Richard L. Wright

Psychology

Research output: Contribution to journal › Article › peer-review

Abstract

Research in cognitive psychology has shown that words, objects and faces learned early in life are recognized more fluently than similar items learned later. Experiment 1 shows that early acquired brand names are recognized more quickly than later acquired brands. Experiment 2 shows that the age of acquisition effect extends to accessing semantic knowledge about brands. In Experiment 3, older participants were faster at recognizing early learned brands that are now extinct than more recent, active brand names. Early surviving brands were recognized quickest of all. The significance of these effects for manufacturers and marketing are discussed. (C) 2009 Society for Consumer Psychology. Published by Elsevier Inc. All rights reserved.

Original language	English
Pages (from-to)	43-52
Number of pages	10
Journal	JOURNAL OF CONSUMER PSYCHOLOGY
Volume	20
Issue number	1
DOIs	https://doi.org/10.1016/j.jcps.2009.08.001
Publication status	Published - Jan 2010

Keywords

Age of acquisition
Brand names
Brand recognition
Frequency
Aging
CUMULATIVE-FREQUENCY HYPOTHESIS
LEXICAL-DECISION
WORD-FREQUENCY
SEMANTIC CATEGORIZATION
EXTENSION EVALUATIONS
PIONEERING ADVANTAGE
PROCESSING TASKS
IMPLICIT MEMORY
NAMING LATENCY
REAL AGE

Access to Document

10.1016/j.jcps.2009.08.001

Cite this

@article{58e0b90793214eddaded2ecdc3cef621,

title = "Age of acquisition and the recognition of brand names: On the importance of being early",

abstract = "Research in cognitive psychology has shown that words, objects and faces learned early in life are recognized more fluently than similar items learned later. Experiment 1 shows that early acquired brand names are recognized more quickly than later acquired brands. Experiment 2 shows that the age of acquisition effect extends to accessing semantic knowledge about brands. In Experiment 3, older participants were faster at recognizing early learned brands that are now extinct than more recent, active brand names. Early surviving brands were recognized quickest of all. The significance of these effects for manufacturers and marketing are discussed. (C) 2009 Society for Consumer Psychology. Published by Elsevier Inc. All rights reserved.",

keywords = "Age of acquisition, Brand names, Brand recognition, Frequency, Aging, CUMULATIVE-FREQUENCY HYPOTHESIS, LEXICAL-DECISION, WORD-FREQUENCY, SEMANTIC CATEGORIZATION, EXTENSION EVALUATIONS, PIONEERING ADVANTAGE, PROCESSING TASKS, IMPLICIT MEMORY, NAMING LATENCY, REAL AGE",

author = "Ellis, {Andrew W.} and Holmes, {Selina J.} and Wright, {Richard L.}",

year = "2010",

month = jan,

doi = "10.1016/j.jcps.2009.08.001",

language = "English",

volume = "20",

pages = "43--52",

journal = "JOURNAL OF CONSUMER PSYCHOLOGY",

issn = "1057-7408",

publisher = "Elsevier",

number = "1",

}

TY - JOUR

T1 - Age of acquisition and the recognition of brand names: On the importance of being early

AU - Ellis, Andrew W.

AU - Holmes, Selina J.

AU - Wright, Richard L.

PY - 2010/1

Y1 - 2010/1

N2 - Research in cognitive psychology has shown that words, objects and faces learned early in life are recognized more fluently than similar items learned later. Experiment 1 shows that early acquired brand names are recognized more quickly than later acquired brands. Experiment 2 shows that the age of acquisition effect extends to accessing semantic knowledge about brands. In Experiment 3, older participants were faster at recognizing early learned brands that are now extinct than more recent, active brand names. Early surviving brands were recognized quickest of all. The significance of these effects for manufacturers and marketing are discussed. (C) 2009 Society for Consumer Psychology. Published by Elsevier Inc. All rights reserved.

AB - Research in cognitive psychology has shown that words, objects and faces learned early in life are recognized more fluently than similar items learned later. Experiment 1 shows that early acquired brand names are recognized more quickly than later acquired brands. Experiment 2 shows that the age of acquisition effect extends to accessing semantic knowledge about brands. In Experiment 3, older participants were faster at recognizing early learned brands that are now extinct than more recent, active brand names. Early surviving brands were recognized quickest of all. The significance of these effects for manufacturers and marketing are discussed. (C) 2009 Society for Consumer Psychology. Published by Elsevier Inc. All rights reserved.

KW - Age of acquisition

KW - Brand names

KW - Brand recognition

KW - Frequency

KW - Aging

KW - CUMULATIVE-FREQUENCY HYPOTHESIS

KW - LEXICAL-DECISION

KW - WORD-FREQUENCY

KW - SEMANTIC CATEGORIZATION

KW - EXTENSION EVALUATIONS

KW - PIONEERING ADVANTAGE

KW - PROCESSING TASKS

KW - IMPLICIT MEMORY

KW - NAMING LATENCY

KW - REAL AGE

UR - http://www.scopus.com/inward/record.url?scp=75549090439&partnerID=8YFLogxK

U2 - 10.1016/j.jcps.2009.08.001

DO - 10.1016/j.jcps.2009.08.001

M3 - Article

SN - 1057-7408

VL - 20

SP - 43

EP - 52

JO - JOURNAL OF CONSUMER PSYCHOLOGY

JF - JOURNAL OF CONSUMER PSYCHOLOGY

IS - 1

ER -

Age of acquisition and the recognition of brand names: On the importance of being early

Abstract

Keywords

Access to Document

Other files and links

Cite this