An environmental social marketing intervention among employees: assessing attitude and behaviour change

TY - JOUR

T1 - An environmental social marketing intervention among employees

T2 - assessing attitude and behaviour change

AU - Gregory-Smith, D

AU - Wells, VK

AU - Manika, D

AU - Graham, S

N1 - © 2014 Westburn Publishers Ltd. This is an author-produced version of the published paper. Uploaded in accordance with the publisher’s self-archiving policy. Further copying may not be permitted; contact the publisher for details

PY - 2015/1/1

Y1 - 2015/1/1

N2 - The paper examines the impact of individual and organisational factors on two simultaneous environmental social marketing interventions (SmartPrint and heating/cooling) and types of behaviours (recycling, printing and heating/cooling), among employees of a British City Council. Using a quantitative methodology, in the form of a situated experiment, self-reported attitudes, perceptions of organisational support, self-reported behaviours and actual behaviours were measured before and after the interventions. The interventions generated significant changes in employees’ overall environmental behaviour, heating/cooling behaviour and in some perceptions of organisational support (support and incentives/rewards). Findings are used to detail recommendations for future campaigns aiming to improve organisations’ environmental performance and to drive enduring employee behavioural change.

AB - The paper examines the impact of individual and organisational factors on two simultaneous environmental social marketing interventions (SmartPrint and heating/cooling) and types of behaviours (recycling, printing and heating/cooling), among employees of a British City Council. Using a quantitative methodology, in the form of a situated experiment, self-reported attitudes, perceptions of organisational support, self-reported behaviours and actual behaviours were measured before and after the interventions. The interventions generated significant changes in employees’ overall environmental behaviour, heating/cooling behaviour and in some perceptions of organisational support (support and incentives/rewards). Findings are used to detail recommendations for future campaigns aiming to improve organisations’ environmental performance and to drive enduring employee behavioural change.

U2 - 10.1080/0267257X.2014.971045

DO - 10.1080/0267257X.2014.971045

M3 - Article

SN - 0267-257X

VL - 31

SP - 336

EP - 377

JO - Journal of Marketing Management

JF - Journal of Marketing Management

IS - 3-4

ER -