an Individual’s Self-Construals, Cosmopolitan and Local Orientation Affect the Impact of the Four Self-Congruity Types on Brand Attitude

Hector Gonzalez Jimenez; Fernando Javier Fastoso; Kyoko Fukukawa

an Individual’s Self-Construals, Cosmopolitan and Local Orientation Affect the Impact of the Four Self-Congruity Types on Brand Attitude

Hector Gonzalez Jimenez, Fernando Javier Fastoso, Kyoko Fukukawa

The York Management School

Research output: Contribution to conference › Paper › peer-review

Original language	English
Publication status	Published - 17 Jul 2014
Event	Global Marketing Conference 2014 - Singapore, Singapore, Singapore Duration: 20 Feb 2015 → …

Conference

Conference	Global Marketing Conference 2014
Country/Territory	Singapore
City	Singapore
Period	20/02/15 → …

Cite this

@conference{50ce5d1208b34cbb86c428ab9da4ca45,

title = "an Individual{\textquoteright}s Self-Construals, Cosmopolitan and Local Orientation Affect the Impact of the Four Self-Congruity Types on Brand Attitude",

author = "{Gonzalez Jimenez}, Hector and Fastoso, {Fernando Javier} and Kyoko Fukukawa",

year = "2014",

month = jul,

day = "17",

language = "English",

note = "Global Marketing Conference 2014 ; Conference date: 20-02-2015",

}