By the same authors

an Individual’s Self-Construals, Cosmopolitan and Local Orientation Affect the Impact of the Four Self-Congruity Types on Brand Attitude

Research output: Contribution to conferencePaper

Author(s)

Department/unit(s)

Conference

ConferenceGlobal Marketing Conference 2014
CountrySingapore
CitySingapore
Conference date(s)20/02/15 → …

Publication details

DatePublished - 17 Jul 2014
Original languageEnglish

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