By the same authors

an Individual’s Self-Construals, Cosmopolitan and Local Orientation Affect the Impact of the Four Self-Congruity Types on Brand Attitude

Research output: Contribution to conferencePaper

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an Individual’s Self-Construals, Cosmopolitan and Local Orientation Affect the Impact of the Four Self-Congruity Types on Brand Attitude. / Gonzalez Jimenez, Hector; Fastoso, Fernando Javier; Fukukawa, Kyoko.

2014. Paper presented at Global Marketing Conference 2014, Singapore, Singapore.

Research output: Contribution to conferencePaper

Harvard

Gonzalez Jimenez, H, Fastoso, FJ & Fukukawa, K 2014, 'an Individual’s Self-Construals, Cosmopolitan and Local Orientation Affect the Impact of the Four Self-Congruity Types on Brand Attitude', Paper presented at Global Marketing Conference 2014, Singapore, Singapore, 20/02/15.

APA

Gonzalez Jimenez, H., Fastoso, F. J., & Fukukawa, K. (2014). an Individual’s Self-Construals, Cosmopolitan and Local Orientation Affect the Impact of the Four Self-Congruity Types on Brand Attitude. Paper presented at Global Marketing Conference 2014, Singapore, Singapore.

Vancouver

Gonzalez Jimenez H, Fastoso FJ, Fukukawa K. an Individual’s Self-Construals, Cosmopolitan and Local Orientation Affect the Impact of the Four Self-Congruity Types on Brand Attitude. 2014. Paper presented at Global Marketing Conference 2014, Singapore, Singapore.

Author

Gonzalez Jimenez, Hector ; Fastoso, Fernando Javier ; Fukukawa, Kyoko. / an Individual’s Self-Construals, Cosmopolitan and Local Orientation Affect the Impact of the Four Self-Congruity Types on Brand Attitude. Paper presented at Global Marketing Conference 2014, Singapore, Singapore.

Bibtex - Download

@conference{50ce5d1208b34cbb86c428ab9da4ca45,
title = "an Individual’s Self-Construals, Cosmopolitan and Local Orientation Affect the Impact of the Four Self-Congruity Types on Brand Attitude",
author = "{Gonzalez Jimenez}, Hector and Fastoso, {Fernando Javier} and Kyoko Fukukawa",
year = "2014",
month = "7",
day = "17",
language = "English",
note = "Global Marketing Conference 2014 ; Conference date: 20-02-2015",

}

RIS (suitable for import to EndNote) - Download

TY - CONF

T1 - an Individual’s Self-Construals, Cosmopolitan and Local Orientation Affect the Impact of the Four Self-Congruity Types on Brand Attitude

AU - Gonzalez Jimenez, Hector

AU - Fastoso, Fernando Javier

AU - Fukukawa, Kyoko

PY - 2014/7/17

Y1 - 2014/7/17

M3 - Paper

ER -