Analyzing users’ trust for online health rumors

Alton Y.K. Chua, Snehasish Banerjee

Research output: Chapter in Book/Report/Conference proceedingChapter


This paper analyzes users’ trust for online health rumors as a function of two factors: length and presence of image. Additionally, two types of rumors are studied: pipe-dream rumors that offer hope, and bogie rumors that instil fear. A total of 102 participants took part in a 2 (length: short or long) x 2 (presence of image: absent or present) x 2 (type: pipe-dream or bogie) within-participants experiment. A repeated-measures analysis of variance suggest that pipe-dream rumors are trusted when they are short and do not contain images whereas bogie rumors are trusted when they are long and contain images.
Original languageEnglish
Title of host publicationLecture Notes in Computer Science
Subtitle of host publicationDigital Libraries: Providing Quality Information –International Conference on Asia-Pacific Digital Libraries
Number of pages6
Publication statusPublished - 2015

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