Attitude Change and Cognitive Consistency

Keise Izuma

doi:doi:10.1016/B978-0-12-397025-1.00188-3

Attitude Change and Cognitive Consistency

Keise Izuma

Psychology

Research output: Chapter in Book/Report/Conference proceeding › Entry for encyclopedia/dictionary

Abstract

Human attitudes are influenced by a motivation to be consistent. For example, if students write essays supporting a tuition increase before their tuition actually increases, they typically report more positive attitudes toward the change. When attitudes shift in order to be more consistent with behavior, this shift may reflect an underlying desire to reduce an inconsistent state known as ‘cognitive dissonance.’ Although this phenomenon has been studied extensively in social psychology, its neural mechanisms remain unknown. Recently, social neuroscience studies have begun to shed light on the neural bases of attitude change following cognitive inconsistency. These studies have implicated several brain regions, including the posterior medial frontal cortex, anterior insula, and dorsolateral prefrontal cortex.

Original language	English
Title of host publication	Brain Mapping
Subtitle of host publication	An Encyclopedic Reference
Publisher	Elsevier
Pages	247–250
Volume	3
ISBN (Print)	978-0-12-397316-0
DOIs	https://doi.org/doi:10.1016/B978-0-12-397025-1.00188-3
Publication status	Published - 2015

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doi:10.1016/B978-0-12-397025-1.00188-3

Cite this

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title = "Attitude Change and Cognitive Consistency",

abstract = "Human attitudes are influenced by a motivation to be consistent. For example, if students write essays supporting a tuition increase before their tuition actually increases, they typically report more positive attitudes toward the change. When attitudes shift in order to be more consistent with behavior, this shift may reflect an underlying desire to reduce an inconsistent state known as {\textquoteleft}cognitive dissonance.{\textquoteright} Although this phenomenon has been studied extensively in social psychology, its neural mechanisms remain unknown. Recently, social neuroscience studies have begun to shed light on the neural bases of attitude change following cognitive inconsistency. These studies have implicated several brain regions, including the posterior medial frontal cortex, anterior insula, and dorsolateral prefrontal cortex.",

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AB - Human attitudes are influenced by a motivation to be consistent. For example, if students write essays supporting a tuition increase before their tuition actually increases, they typically report more positive attitudes toward the change. When attitudes shift in order to be more consistent with behavior, this shift may reflect an underlying desire to reduce an inconsistent state known as ‘cognitive dissonance.’ Although this phenomenon has been studied extensively in social psychology, its neural mechanisms remain unknown. Recently, social neuroscience studies have begun to shed light on the neural bases of attitude change following cognitive inconsistency. These studies have implicated several brain regions, including the posterior medial frontal cortex, anterior insula, and dorsolateral prefrontal cortex.

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DO - doi:10.1016/B978-0-12-397025-1.00188-3

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