Audience Engagement with European Film: perspectives from the UK, Germany and Italy

Huw David Jones

Audience Engagement with European Film: perspectives from the UK, Germany and Italy

Theatre, Film, TV and Interactive Media

Research output: Contribution to conference › Paper

Abstract

Encouraging European citizens to connect with European film is seen by EU policymakers as a means of “improving intercultural dialogue, mutual understanding and knowledge among European cultures to form a basis for European citizenship” (European Commission 2004). Although most Europeans prefer to watch American or domestic films, a minority – typically young, well-educated, culturally-engaged and cosmopolitan in outlook – do regularly watch films from other European countries. This paper examines how these so-called ‘Europhiles’ actually engage with European film. Drawing on 16 focus groups conducted in Britain, Germany and Italy, it examines how European film is perceived by different audiences, what qualities they like and dislike about these types of film, and how the consumption of European film shapes their sense of connection with other Europeans. The paper therefore provides an empirical investigation of audience experiences and engagement based on both quantitative and qualitative methods and practices.

Original language	English
Publication status	Published - 4 May 2016
Event	Facing the Audience: An Interdisciplinary Audience Research Symposium: Language, Media and Culture (LMC) Theme - Kings College London, London, United Kingdom Duration: 9 May 2016 → …

Conference

Conference	Facing the Audience: An Interdisciplinary Audience Research Symposium
Country/Territory	United Kingdom
City	London
Period	9/05/16 → …

Keywords

European cinema
Audiences

Cite this

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title = "Audience Engagement with European Film: perspectives from the UK, Germany and Italy",

abstract = "Encouraging European citizens to connect with European film is seen by EU policymakers as a means of “improving intercultural dialogue, mutual understanding and knowledge among European cultures to form a basis for European citizenship” (European Commission 2004). Although most Europeans prefer to watch American or domestic films, a minority – typically young, well-educated, culturally-engaged and cosmopolitan in outlook – do regularly watch films from other European countries. This paper examines how these so-called {\textquoteleft}Europhiles{\textquoteright} actually engage with European film. Drawing on 16 focus groups conducted in Britain, Germany and Italy, it examines how European film is perceived by different audiences, what qualities they like and dislike about these types of film, and how the consumption of European film shapes their sense of connection with other Europeans. The paper therefore provides an empirical investigation of audience experiences and engagement based on both quantitative and qualitative methods and practices.",

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AB - Encouraging European citizens to connect with European film is seen by EU policymakers as a means of “improving intercultural dialogue, mutual understanding and knowledge among European cultures to form a basis for European citizenship” (European Commission 2004). Although most Europeans prefer to watch American or domestic films, a minority – typically young, well-educated, culturally-engaged and cosmopolitan in outlook – do regularly watch films from other European countries. This paper examines how these so-called ‘Europhiles’ actually engage with European film. Drawing on 16 focus groups conducted in Britain, Germany and Italy, it examines how European film is perceived by different audiences, what qualities they like and dislike about these types of film, and how the consumption of European film shapes their sense of connection with other Europeans. The paper therefore provides an empirical investigation of audience experiences and engagement based on both quantitative and qualitative methods and practices.

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