Audiovisual Integration in Social Evaluation

TY - JOUR

T1 - Audiovisual Integration in Social Evaluation

AU - Mileva, Mila

AU - Tompkinson, James Andrew

AU - Watt, Dominic

AU - Burton, Anthony Michael

N1 - © 2017 American Psychological Association. This is an author-produced version of the published paper. Uploaded in accordance with the publisher’s self-archiving policy. Further copying may not be permitted; contact the publisher for details. This article may not exactly replicate the final version published in the APA journal. It is not the copy of record

PY - 2018/1

Y1 - 2018/1

N2 - Our social evaluation of other people is influenced by their faces and their voices. However, rather little is known about how these channels combine in forming "first impressions." Over 5 experiments, we investigate the relative contributions of facial and vocal information for social judgments: dominance and trustworthiness. The experiments manipulate each of these sources of information within-person, combining faces and voices giving rise to different social attributions. We report that vocal pitch is a reliable source of information for judgments of dominance (Study 1), but not trustworthiness (Study 4). Faces and voices make reliable, but independent, contributions to social evaluation. However, voices have the larger influence in judgments of dominance (Study 2), whereas faces have the larger influence in judgments of trustworthiness (Study 5). The independent contribution of the 2 sources appears to be mandatory, as instructions to ignore 1 channel do not eliminate its influence (Study 3). Our results show that information contained in both the face and the voice contributes to first impression formation. This combination is, to some degree, outside conscious control, and the weighting of channel contribution varies according the trait being perceived. (PsycINFO Database Record

AB - Our social evaluation of other people is influenced by their faces and their voices. However, rather little is known about how these channels combine in forming "first impressions." Over 5 experiments, we investigate the relative contributions of facial and vocal information for social judgments: dominance and trustworthiness. The experiments manipulate each of these sources of information within-person, combining faces and voices giving rise to different social attributions. We report that vocal pitch is a reliable source of information for judgments of dominance (Study 1), but not trustworthiness (Study 4). Faces and voices make reliable, but independent, contributions to social evaluation. However, voices have the larger influence in judgments of dominance (Study 2), whereas faces have the larger influence in judgments of trustworthiness (Study 5). The independent contribution of the 2 sources appears to be mandatory, as instructions to ignore 1 channel do not eliminate its influence (Study 3). Our results show that information contained in both the face and the voice contributes to first impression formation. This combination is, to some degree, outside conscious control, and the weighting of channel contribution varies according the trait being perceived. (PsycINFO Database Record

KW - Audiovisual integration

KW - Faces

KW - First impressions

KW - Social evaluation

KW - Voices

UR - http://www.scopus.com/inward/record.url?scp=85021704393&partnerID=8YFLogxK

U2 - 10.1037/xhp0000439

DO - 10.1037/xhp0000439

M3 - Article

SN - 0096-1523

VL - 44

SP - 128

EP - 138

JO - Journal of Experimental Psychology: Human Perception and Performance

JF - Journal of Experimental Psychology: Human Perception and Performance

IS - 1

ER -