By the same authors

Authentic versus Aspirational Branding: An Individual and Country Level Study of the Actual and Ideal Self-Congruity Effect

Research output: Chapter in Book/Report/Conference proceedingConference contribution



Publication details

Title of host publicationProceedings of the Global Marketing Conference (GMC) Global Marketing Conference
DatePublished - 21 Jul 2016
Place of PublicationHK, China
Original languageEnglish

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