Authentic versus Aspirational Branding: An Individual and Country Level Study of the Actual and Ideal Self-Congruity Effect

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

Original language	English
Title of host publication	Proceedings of the Global Marketing Conference (GMC) Global Marketing Conference
Place of Publication	HK, China
Publication status	Published - 21 Jul 2016

Cite this

@inproceedings{4fb69568793146e9a0ab21df1817bf7d,

title = "Authentic versus Aspirational Branding: An Individual and Country Level Study of the Actual and Ideal Self-Congruity Effect",

author = "{Gonzalez Jimenez}, Hector and Fastoso, {Fernando Javier} and Kyoko Fukukawa",

year = "2016",

month = jul,

day = "21",

language = "English",

booktitle = "Proceedings of the Global Marketing Conference (GMC) Global Marketing Conference",

}

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

TY - GEN

T1 - Authentic versus Aspirational Branding

T2 - An Individual and Country Level Study of the Actual and Ideal Self-Congruity Effect

AU - Gonzalez Jimenez, Hector

AU - Fastoso, Fernando Javier

AU - Fukukawa, Kyoko

PY - 2016/7/21

Y1 - 2016/7/21

M3 - Conference contribution

BT - Proceedings of the Global Marketing Conference (GMC) Global Marketing Conference

CY - HK, China

ER -