Behavioural psychology, marketing and consumer behaviour: a literature review and future research agenda

VK Wells

doi:10.1080/0267257X.2014.929161

Behavioural psychology, marketing and consumer behaviour: a literature review and future research agenda

The York Management School

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	1119-1158
Number of pages	40
Journal	Journal of Marketing Management
Volume	11-12
Early online date	30 Jun 2014
DOIs	https://doi.org/10.1080/0267257X.2014.929161
Publication status	Published - 1 Aug 2015

Bibliographical note

© 2014 Westburn Publishers Ltd. This is an author-produced version of the published paper. Uploaded in accordance with the publisher’s self-archiving policy. Further copying may not be permitted; contact the publisher for details

Access to Document

10.1080/0267257X.2014.929161

2014 JMM Final Author PDF
© 2014 Westburn Publishers Ltd. This is an author-produced version of the published paper. Uploaded in accordance with the publisher’s self-archiving policy. Further copying may not be permitted; contact the publisher for details
Accepted author manuscript, 513 KB

Cite this

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