Breaking the Rules: Film and Fashion in "Swinging Britain"

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When TIME magazine baptised London ‘the Swinging’City’ in April 1966, it placed the British capital at the centre of the ‘Swinging’ Sixties’ discourse. Whilst there exists a significant body of research exploring Sixties British cinema in general (Hill 1986; Murphy 1992), and examining fashion in films of the decade in particular (Church Gibson 2006; Landy 2010), there remains little work to date on film audiences from this period. This article considers some of the findings from the AHRC-funded project ‘Cultural Memory and British Cinema-going of the’, 1960s’, the first major project which has set out to gather and explore the memories of film-goers from 1960s Britain. Drawing on a wide range of materials, including over 800 questionnaire responses and 40 interviews, the project seeks to shed new light on the social and cultural history of cinema in the 1960s, and to contribute to a wider reappraisal of British social and cultural history during the decade.
Original languageEnglish
Pages (from-to)23-28
Issue number1
Publication statusPublished - 2015

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