Can the Victorian tram find its way into the 21st century? Case Center N° 521-0045-1

Fabien Dominique Charles Pecot; Ariadne Kapetanaki

Can the Victorian tram find its way into the 21st century? Case Center N° 521-0045-1

Fabien Dominique Charles Pecot, Ariadne Kapetanaki

The York Management School

Research output: Other contribution

Abstract

Teaching and learning: This item is suitable for undergraduate and postgraduate courses.
Topics: Pricing strategy; Segmentation; Railways; Heritage tourism; Marketing arithmetic; Local business

Original language	English
Type	Case Study
Publisher	Case Centre
Publication status	Published - Apr 2021

Cite this

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Can the Victorian tram find its way into the 21st century? Case Center N° 521-0045-1

Abstract

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