Communal Innovations: Inspiring Neighborhoods of Hope and Advocacy

Rachel A Smith; Youllee Kim; Stephen A Matthews; Eleanore D Sternberg; Dimi Théodore Doudou; Matthew B Thomas

doi:10.1080/10810730.2020.1785059

Communal Innovations: Inspiring Neighborhoods of Hope and Advocacy

Rachel A Smith, Youllee Kim, Stephen A Matthews, Eleanore D Sternberg, Dimi Théodore Doudou, Matthew B Thomas

Biology

Research output: Contribution to journal › Article › peer-review

Abstract

Innovations promise a better future, which may generate feelings of hope and inspire advocacy. Some innovations are more communal in nature: attempting to address a social problem, through community engagement and wide-spread adoption. For such innovations, the social processes that involve collective aspects of community life may play important roles in fostering hope and interpersonal advocacy. This study uses communication infrastructure theory and discrete emotions theory to investigate hope and advocacy within a field trial for a salient, visible, community-bound innovation to reduce transmission of malaria. Heads of households in one community (N = 119) in West Africa were interviewed. Results showed that innovation hope was predicted by appraisals of innovation attributes. Better appraisals of the innovation's attributes, greater perceived collective efficacy, and recent malaria illness predicted more innovation advocacy. The spatial analysis showed that innovation advocacy was geographically clustered within the community, but hope was not. The implications for theory and practice are discussed.

Original language	English
Pages (from-to)	1-10
Number of pages	10
Journal	Journal of health communication
DOIs	https://doi.org/10.1080/10810730.2020.1785059
Publication status	E-pub ahead of print - 2 Jul 2020

Bibliographical note

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10.1080/10810730.2020.1785059

Communal Innovations Inspiring Neighborhoods of Hope and Advocacy
© 2020 The Author(s). Published with license by Taylor & Francis Group, LLC
Final published version, 592 KBLicence: CC BY

Cite this

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title = "Communal Innovations: Inspiring Neighborhoods of Hope and Advocacy",

abstract = "Innovations promise a better future, which may generate feelings of hope and inspire advocacy. Some innovations are more communal in nature: attempting to address a social problem, through community engagement and wide-spread adoption. For such innovations, the social processes that involve collective aspects of community life may play important roles in fostering hope and interpersonal advocacy. This study uses communication infrastructure theory and discrete emotions theory to investigate hope and advocacy within a field trial for a salient, visible, community-bound innovation to reduce transmission of malaria. Heads of households in one community (N = 119) in West Africa were interviewed. Results showed that innovation hope was predicted by appraisals of innovation attributes. Better appraisals of the innovation's attributes, greater perceived collective efficacy, and recent malaria illness predicted more innovation advocacy. The spatial analysis showed that innovation advocacy was geographically clustered within the community, but hope was not. The implications for theory and practice are discussed.",

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AU - Doudou, Dimi Théodore

AU - Thomas, Matthew B

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