Abstract
This paper reviews the recent developments in the fields of strategic marketing and strategic management in relation to value, value chains, competitive resources and competitive advantage. We notice the failure of these revisions to address the emergence of 'social resources' generated by a commitment to sustainable business practices
| Original language | English |
|---|---|
| Pages (from-to) | 299-313 |
| Number of pages | 15 |
| Journal | Journal of Strategic Marketing |
| Volume | 14 |
| Issue number | 4 |
| Publication status | Published - 2006 |
Keywords
- value chain, fair trade and social resources