By the same authors

From the same journal

From the same journal

Configuring the digital farmer: a nudge world in the making?

Research output: Contribution to journalArticlepeer-review

Full text download(s)

Published copy (DOI)



Publication details

JournalEconomy and Society
DateSubmitted - 1 Jul 2019
DateAccepted/In press - 22 Dec 2020
DateE-pub ahead of print - 30 Mar 2021
DatePublished (current) - 10 Jun 2021
Issue number3
Number of pages23
Pages (from-to)374-396
Early online date30/03/21
Original languageEnglish


This paper explores the ‘digital farmer’ assemblage as an illuminating case of the behavioural turn in international development, in which smallholder farmers are digitally steered towards behaviours deemed necessary for market inclusion. Central to these interventions are digital platforms that function as human technologies to craft new kinds of market subject that can be inserted into value chains and wider circuits of capital and data. As such, they represent both a continuation of the ‘long Green Revolution’ and a point of departure. The narrowing of options built into their design is likely to further erode processes of skilling central to agricultural practice, while loosening the social ties of mutuality and reciprocity in which such processes are embedded, intensifying vulnerability to climate and market uncertainties.

Bibliographical note

© 2021 The Author(s)

    Research areas

  • smallholder agriculture, behavioural economics, Big data, fintech, agricultural platforms, agricultural deskilling

Discover related content

Find related publications, people, projects, datasets and more using interactive charts.

View graph of relations