Consumer co-creation: An opportunity to humanise the new product development process

Deborah Lynn Roberts*, William Darler

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

Original languageEnglish
Pages (from-to)13-33
Number of pages21
JournalInternational Journal of Market Research
Issue number1
Early online date1 Jan 2017
Publication statusPublished - 1 Jan 2017

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