| Original language | English |
|---|---|
| Pages (from-to) | 13-33 |
| Number of pages | 21 |
| Journal | International Journal of Market Research |
| Volume | 59 |
| Issue number | 1 |
| Early online date | 1 Jan 2017 |
| DOIs | |
| Publication status | Published - 1 Jan 2017 |
Consumer co-creation: An opportunity to humanise the new product development process
Deborah Lynn Roberts*, William Darler
*Corresponding author for this work
Research output: Contribution to journal › Article › peer-review
