Consumer co-creation: An opportunity to humanise the new product development process

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JournalInternational Journal of Market Research
DateAccepted/In press - 20 May 2016
DateE-pub ahead of print - 1 Jan 2017
DatePublished (current) - 1 Jan 2017
Issue number1
Volume59
Number of pages21
Pages (from-to)13-33
Early online date1/01/17
Original languageEnglish

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