Corporate Purpose: A Social Judgement Perspective

Roy Suddaby*, Luca Manelli, Ziyun Fan

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

Abstract

We apply the lens of social judgement theory to understand the causes and consequences of the growing debate about the purpose of the corporation. Our historical analysis suggests that the debate about corporate purpose is not new and that it tends to arise during periods of growing economic inequality. Our analysis also suggests that the discursive shift from shareholder to stakeholder capitalism will trigger a new standard of social evaluation of corporations in which we no longer judge corporate behavior based on standards of legitimacy but rather on standards of authenticity. We explore what this change in social evaluation will mean for corporate competition.

Original languageEnglish
Pages (from-to)202-211
Number of pages10
JournalStrategy Science
Volume8
Issue number2
DOIs
Publication statusPublished - Jul 2023

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Keywords

  • authenticity
  • corporate purpose
  • legitimacy
  • social value judgements

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