Corporate social responsibility and employee’s desire: a social influence perspective

Albert John, Faisal Qadeer, Gulnaz Shahzadi, Fu Jia*

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review


Corporate social responsibility (CSR) is an increasingly important topic in management, especially in organizational behavior field across the globe; however, this concept is still in its infancy in Pakistan. In this study, we examined the effect of employees’ perceptions about CSR on their Desire to have a Significant Impact through Work (DSIW). We suggested the serial mediation of organizational identification and organizational pride in this relationship. The time-lag data of middle managers were collected from a well-known Pakistani firm that is actively engaged in CSR. The data consist of 187 observations and were analyzed using structural equation modeling in AMOS software. The results show that CSR positively affects employees’ identification that in turn make employees proud of their organizational membership and finally pride leads to employees’ DSIW. The study contributes in CSR and organizational behavior literature and provides managerial implication to enhance the positive psychological state of employees.

Original languageEnglish
Pages (from-to)819-832
Number of pages14
JournalService industries journal
Issue number13-14
Publication statusPublished - 26 Oct 2017


  • Corporate social responsibility
  • DSIW
  • identification
  • pride

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