Creating Health Equity in Cancer Screening: Developing Outreach Strategies for Under-Screened Populations through Community Engagement

Célina Boothby; Kara Patterson; Shainur Premji; Rachel Talavlikar; Samina Khan; Sneha Sebastian; Michael R Youssef; Huiming Yang

doi:10.12927/hcq.2023.27143

Creating Health Equity in Cancer Screening: Developing Outreach Strategies for Under-Screened Populations through Community Engagement

Célina Boothby, Kara Patterson, Shainur Premji, Rachel Talavlikar, Samina Khan, Sneha Sebastian, Michael R Youssef, Huiming Yang

Centre for Health Economics

Research output: Contribution to journal › Article

Abstract

Inequities in cancer screening were identified in Calgary, AB, by correlating low screening participation with higher material deprivation. This initiative sought to understand awareness of and barriers to breast, cervical and colorectal cancer screening to inform the co-design and implementation of an outreach strategy to increase screening awareness. Online focus groups with community members ( n = 69) identified five themes, and interviews with community health workers ( n = 21) identified four themes. The engagement phase led to a multi-component outreach strategy including a multilingual video series, a media campaign leveraging partner channels and a health worker information package with resources to assist with hosting community-based education sessions.

Original language	English
Pages (from-to)	17-23
Number of pages	7
Journal	Healthcare Quarterly
Volume	26
Issue number	2
DOIs	https://doi.org/10.12927/hcq.2023.27143 https://doi.org/10.12927/hcq.2023.27143
Publication status	Published - 31 Jul 2023

Bibliographical note

Keywords

Humans
Early Detection of Cancer
Health Equity
Health Education
Focus Groups
Neoplasms

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Cite this

@article{1476b6d610b141a59836026a2adbf33c,

title = "Creating Health Equity in Cancer Screening: Developing Outreach Strategies for Under-Screened Populations through Community Engagement",

abstract = "Inequities in cancer screening were identified in Calgary, AB, by correlating low screening participation with higher material deprivation. This initiative sought to understand awareness of and barriers to breast, cervical and colorectal cancer screening to inform the co-design and implementation of an outreach strategy to increase screening awareness. Online focus groups with community members ( n = 69) identified five themes, and interviews with community health workers ( n = 21) identified four themes. The engagement phase led to a multi-component outreach strategy including a multilingual video series, a media campaign leveraging partner channels and a health worker information package with resources to assist with hosting community-based education sessions. ",

keywords = "Humans, Early Detection of Cancer, Health Equity, Health Education, Focus Groups, Neoplasms",

author = "C{\'e}lina Boothby and Kara Patterson and Shainur Premji and Rachel Talavlikar and Samina Khan and Sneha Sebastian and Youssef, {Michael R} and Huiming Yang",

note = "Copyright {\textcopyright} 2023 Longwoods Publishing.",

year = "2023",

month = jul,

day = "31",

doi = "10.12927/hcq.2023.27143",

language = "English",

volume = "26",

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journal = "Healthcare Quarterly",

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Boothby, C, Patterson, K, Premji, S, Talavlikar, R, Khan, S, Sebastian, S, Youssef, MR & Yang, H 2023, 'Creating Health Equity in Cancer Screening: Developing Outreach Strategies for Under-Screened Populations through Community Engagement', Healthcare Quarterly, vol. 26, no. 2, pp. 17-23. https://doi.org/10.12927/hcq.2023.27143, https://doi.org/10.12927/hcq.2023.27143

TY - JOUR

T1 - Creating Health Equity in Cancer Screening

T2 - Developing Outreach Strategies for Under-Screened Populations through Community Engagement

AU - Boothby, Célina

AU - Patterson, Kara

AU - Premji, Shainur

AU - Talavlikar, Rachel

AU - Khan, Samina

AU - Sebastian, Sneha

AU - Youssef, Michael R

AU - Yang, Huiming

PY - 2023/7/31

Y1 - 2023/7/31

N2 - Inequities in cancer screening were identified in Calgary, AB, by correlating low screening participation with higher material deprivation. This initiative sought to understand awareness of and barriers to breast, cervical and colorectal cancer screening to inform the co-design and implementation of an outreach strategy to increase screening awareness. Online focus groups with community members ( n = 69) identified five themes, and interviews with community health workers ( n = 21) identified four themes. The engagement phase led to a multi-component outreach strategy including a multilingual video series, a media campaign leveraging partner channels and a health worker information package with resources to assist with hosting community-based education sessions.

AB - Inequities in cancer screening were identified in Calgary, AB, by correlating low screening participation with higher material deprivation. This initiative sought to understand awareness of and barriers to breast, cervical and colorectal cancer screening to inform the co-design and implementation of an outreach strategy to increase screening awareness. Online focus groups with community members ( n = 69) identified five themes, and interviews with community health workers ( n = 21) identified four themes. The engagement phase led to a multi-component outreach strategy including a multilingual video series, a media campaign leveraging partner channels and a health worker information package with resources to assist with hosting community-based education sessions.

KW - Humans

KW - Early Detection of Cancer

KW - Health Equity

KW - Health Education

KW - Focus Groups

KW - Neoplasms

U2 - 10.12927/hcq.2023.27143

DO - 10.12927/hcq.2023.27143

M3 - Article

C2 - 37572067

SN - 1710-2774

VL - 26

SP - 17

EP - 23

JO - Healthcare Quarterly

JF - Healthcare Quarterly

IS - 2

ER -