Critical methods and user generated content: the iPhone on YouTube

Mark Blythe; Paul Cairns

doi:10.1145/1518701.1518923

Critical methods and user generated content: the iPhone on YouTube

Mark Blythe, Paul Cairns

Computer Science

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

Abstract

Sites like YouTube offer vast sources of data for studies of human computer interaction. However, they also present a number of methodological challenges. This paper offers an example study of the initial reception of the iPhone 3G through YouTube. It begins with a quantitative account of the overall shape of the most frequently viewed returns for an iPhone 3G" search. A content analysis of the first hundred videos then explores the returns categorized by genre. Comments on the most popular video "Will It Blend"are analysed using grounded theory. It is argued that social science methods are not sufficient for a rich understanding of such material. The paper concludes with an analysis of"Will it Blend"that draws on cultural and critical theory. It is argued that a multi-methodological approach is necessary to exploit such data and also to address the challenges of next generation Human Computer Interaction (HCI).

Original language	English
Title of host publication	CHI '09
Subtitle of host publication	Proceedings of the SIGCHI Conference on Human Factors in Computing Systems
Place of Publication	New York
Publisher	ACM
Pages	1467-1476
Number of pages	10
ISBN (Electronic)	978-1-60558-246-7
DOIs	https://doi.org/10.1145/1518701.1518923
Publication status	Published - 2009
Event	CHI 2009 - Boston, United States Duration: 4 Apr 2009 → 9 Apr 2009

Conference

Conference	CHI 2009
Country/Territory	United States
City	Boston
Period	4/04/09 → 9/04/09

Keywords

YouTube
critical theory
green HCI
iPhone
user experience
user generated content

Access to Document

10.1145/1518701.1518923

http://dl.acm.org/citation.cfm?doid=1518701.1518923

Cite this

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title = "Critical methods and user generated content: the iPhone on YouTube",

abstract = "Sites like YouTube offer vast sources of data for studies of human computer interaction. However, they also present a number of methodological challenges. This paper offers an example study of the initial reception of the iPhone 3G through YouTube. It begins with a quantitative account of the overall shape of the most frequently viewed returns for an iPhone 3G{"} search. A content analysis of the first hundred videos then explores the returns categorized by genre. Comments on the most popular video {"}Will It Blend{"}are analysed using grounded theory. It is argued that social science methods are not sufficient for a rich understanding of such material. The paper concludes with an analysis of{"}Will it Blend{"}that draws on cultural and critical theory. It is argued that a multi-methodological approach is necessary to exploit such data and also to address the challenges of next generation Human Computer Interaction (HCI).",

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author = "Mark Blythe and Paul Cairns",

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language = "English",

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note = "CHI 2009 ; Conference date: 04-04-2009 Through 09-04-2009",

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AU - Blythe, Mark

AU - Cairns, Paul

PY - 2009

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N2 - Sites like YouTube offer vast sources of data for studies of human computer interaction. However, they also present a number of methodological challenges. This paper offers an example study of the initial reception of the iPhone 3G through YouTube. It begins with a quantitative account of the overall shape of the most frequently viewed returns for an iPhone 3G" search. A content analysis of the first hundred videos then explores the returns categorized by genre. Comments on the most popular video "Will It Blend"are analysed using grounded theory. It is argued that social science methods are not sufficient for a rich understanding of such material. The paper concludes with an analysis of"Will it Blend"that draws on cultural and critical theory. It is argued that a multi-methodological approach is necessary to exploit such data and also to address the challenges of next generation Human Computer Interaction (HCI).

AB - Sites like YouTube offer vast sources of data for studies of human computer interaction. However, they also present a number of methodological challenges. This paper offers an example study of the initial reception of the iPhone 3G through YouTube. It begins with a quantitative account of the overall shape of the most frequently viewed returns for an iPhone 3G" search. A content analysis of the first hundred videos then explores the returns categorized by genre. Comments on the most popular video "Will It Blend"are analysed using grounded theory. It is argued that social science methods are not sufficient for a rich understanding of such material. The paper concludes with an analysis of"Will it Blend"that draws on cultural and critical theory. It is argued that a multi-methodological approach is necessary to exploit such data and also to address the challenges of next generation Human Computer Interaction (HCI).

KW - YouTube

KW - critical theory

KW - green HCI

KW - iPhone

KW - user experience

KW - user generated content

U2 - 10.1145/1518701.1518923

DO - 10.1145/1518701.1518923

M3 - Conference contribution

SP - 1467

EP - 1476

BT - CHI '09

PB - ACM

CY - New York

Y2 - 4 April 2009 through 9 April 2009

ER -