Customer-pulled and provider-pushed pathways for product-service system: The contingent effect of the business ecosystems

Veridiana Rotondaro Pereira*, Melanie E. Kreye, Marly Monteiro de Carvalho

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

Abstract

Purpose: The purpose of this paper is to investigate distinctive pathways for product-service system (PSS) development. Moreover, it investigates the contingent effect of the business ecosystem (BE) in terms of being provider-pushed or customer-pulled. Design/methodology/approach: The study adopted a case-based research, performed in the Brazilian and Danish healthcare industries in order to explore the subject. Findings: The results reveal that the capital available for investments influences the pathway. The customer-pulled PSS fast evolved to become result-oriented and connected to a complex resource-dependent network in the BE. The provider-pushed PSS showed a slow evolutionary pathway, limited to product-oriented offerings with low dependence among actors in the BE. Originality/value: The research offers various managerial implications for PSS providers, policymakers and customers of the healthcare industry.

Original languageEnglish
Pages (from-to)729-747
Number of pages19
JournalJournal of Manufacturing Technology Management
Volume30
Issue number4
DOIs
Publication statusPublished - 21 May 2019

Bibliographical note

Funding Information:
The authors gratefully acknowledge the financial support of the Brazilian research funding agencies CNPq (National Council for Scientific and Technological Development), CAPES (Federal Agency for the Support and Improvement of Higher Education) and FAPESP (São Paulo Research Foundation).

Publisher Copyright:
© 2019, Emerald Publishing Limited.

Keywords

  • Service systems
  • Servitization
  • Systems development

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