Designing the Future: Strategy, Design, and the 4th Industrial Revolution—An Introduction to the Special Issue

Tyrone S. Pitsis*, Sara L. Beckman, Martin Steinert, Luciano Oviedo, Bettina Maisch

*Corresponding author for this work

Research output: Contribution to journalEditorialpeer-review


This is an introduction to the special issue of California Management Review on Design Thinking (DT). This special issue joins the growing body of work exploring the idea of DT and whether DT makes a difference in terms enhancing or augmenting the impact of technology—and, as a result, innovation—in a positive way. We have chosen an interesting, relevant, and useful array of papers that provide different approaches, views, and interpretations of applied design thinking. These articles provide both management and scholarly readers with insights in how DT is used, as well as its impact and usefulness in a variety of contexts.

Original languageEnglish
Pages (from-to)5-11
Number of pages7
JournalCalifornia Management Review
Issue number2
Publication statusPublished - 1 Feb 2020

Bibliographical note

Publisher Copyright:
© The Regents of the University of California 2020.


  • design
  • design thinking
  • innovation
  • strategy
  • technology

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