Developing a visceral market learning capability for new product development

Research output: Contribution to journal › Article › peer-review

Original language	English
Journal	International Journal of Market Research
Volume	54
Issue number	2
DOIs	https://doi.org/10.2501/IJMR-54-2-199-220
Publication status	Published - 1 Jan 2012

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title = "Developing a visceral market learning capability for new product development",

author = "Roberts, {Deborah L.} and Roger Palmer",

year = "2012",

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AU - Palmer, Roger

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