Digital Disruption and its Implications in Generating ‘Impact’ through Film and Television Practice-as-Research

Research output: Contribution to journalArticlepeer-review

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Digital Disruption and its Implications in Generating ‘Impact’ through Film and Television Practice-as-Research. / Mateer, John William; Haillay, Samm.

In: Media Practice and Education , Vol. 20, No. 2, 24.04.2019, p. 166-178.

Research output: Contribution to journalArticlepeer-review

Harvard

Mateer, JW & Haillay, S 2019, 'Digital Disruption and its Implications in Generating ‘Impact’ through Film and Television Practice-as-Research', Media Practice and Education , vol. 20, no. 2, pp. 166-178. https://doi.org/10.1080/25741136.2019.1605674

APA

Mateer, J. W., & Haillay, S. (2019). Digital Disruption and its Implications in Generating ‘Impact’ through Film and Television Practice-as-Research. Media Practice and Education , 20(2), 166-178. https://doi.org/10.1080/25741136.2019.1605674

Vancouver

Mateer JW, Haillay S. Digital Disruption and its Implications in Generating ‘Impact’ through Film and Television Practice-as-Research. Media Practice and Education . 2019 Apr 24;20(2):166-178. https://doi.org/10.1080/25741136.2019.1605674

Author

Mateer, John William ; Haillay, Samm. / Digital Disruption and its Implications in Generating ‘Impact’ through Film and Television Practice-as-Research. In: Media Practice and Education . 2019 ; Vol. 20, No. 2. pp. 166-178.

Bibtex - Download

@article{cd4d435d0b8f4a09b8e101c1d68ecb6b,
title = "Digital Disruption and its Implications in Generating {\textquoteleft}Impact{\textquoteright} through Film and Television Practice-as-Research",
abstract = "Both research funding bodies and the Research Excellence Framework (REF) are increasingly looking at {\textquoteleft}impact{\textquoteright} as an important measure of project success. For those involved in film or television practice-as-research, demonstrating impact beyond the academy and measuring {\textquoteleft}reach{\textquoteright} has often been considered through the public visibility of their projects. Yet, even for industry professionals it is becoming more difficult to reach target audiences due to the disruption caused by the emergence of on-demand distribution. This has resulted in reduced access to theatrical and broadcast exhibition and led to new challenges in gaining visibility in an increasingly crowded market space that affects commercial and academic projects alike. This paper considers issues faced by professional independent producers in this disrupted environment and examines strategies that have been developed to succeed within it. We argue that lessons learned by independent producers can be adapted by academics involved in film or television practice-as-research to enhance visibility of their own projects and demonstrate {\textquoteleft}impact{\textquoteright}.",
keywords = "practice-as-research, research impact, digital disruption, independent film production, independent television production, research excellence framework",
author = "Mateer, {John William} and Samm Haillay",
note = "{\textcopyright} 2019 Informa UK Limited, trading as Taylor & Francis Group. This is an author-produced version of the published paper. Uploaded in accordance with the publisher{\textquoteright}s self-archiving policy. Further copying may not be permitted; contact the publisher for details. ",
year = "2019",
month = apr,
day = "24",
doi = "10.1080/25741136.2019.1605674",
language = "English",
volume = "20",
pages = "166--178",
journal = "Media Practice and Education ",
issn = "2574-1136",
publisher = "Taylor & Francis",
number = "2",

}

RIS (suitable for import to EndNote) - Download

TY - JOUR

T1 - Digital Disruption and its Implications in Generating ‘Impact’ through Film and Television Practice-as-Research

AU - Mateer, John William

AU - Haillay, Samm

N1 - © 2019 Informa UK Limited, trading as Taylor & Francis Group. This is an author-produced version of the published paper. Uploaded in accordance with the publisher’s self-archiving policy. Further copying may not be permitted; contact the publisher for details.

PY - 2019/4/24

Y1 - 2019/4/24

N2 - Both research funding bodies and the Research Excellence Framework (REF) are increasingly looking at ‘impact’ as an important measure of project success. For those involved in film or television practice-as-research, demonstrating impact beyond the academy and measuring ‘reach’ has often been considered through the public visibility of their projects. Yet, even for industry professionals it is becoming more difficult to reach target audiences due to the disruption caused by the emergence of on-demand distribution. This has resulted in reduced access to theatrical and broadcast exhibition and led to new challenges in gaining visibility in an increasingly crowded market space that affects commercial and academic projects alike. This paper considers issues faced by professional independent producers in this disrupted environment and examines strategies that have been developed to succeed within it. We argue that lessons learned by independent producers can be adapted by academics involved in film or television practice-as-research to enhance visibility of their own projects and demonstrate ‘impact’.

AB - Both research funding bodies and the Research Excellence Framework (REF) are increasingly looking at ‘impact’ as an important measure of project success. For those involved in film or television practice-as-research, demonstrating impact beyond the academy and measuring ‘reach’ has often been considered through the public visibility of their projects. Yet, even for industry professionals it is becoming more difficult to reach target audiences due to the disruption caused by the emergence of on-demand distribution. This has resulted in reduced access to theatrical and broadcast exhibition and led to new challenges in gaining visibility in an increasingly crowded market space that affects commercial and academic projects alike. This paper considers issues faced by professional independent producers in this disrupted environment and examines strategies that have been developed to succeed within it. We argue that lessons learned by independent producers can be adapted by academics involved in film or television practice-as-research to enhance visibility of their own projects and demonstrate ‘impact’.

KW - practice-as-research

KW - research impact

KW - digital disruption

KW - independent film production

KW - independent television production

KW - research excellence framework

U2 - 10.1080/25741136.2019.1605674

DO - 10.1080/25741136.2019.1605674

M3 - Article

VL - 20

SP - 166

EP - 178

JO - Media Practice and Education

JF - Media Practice and Education

SN - 2574-1136

IS - 2

ER -