Do comments on YouTube differ across genre?

Cliff Loke, Anjan Pal

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Abstract

This study examines the differences in online comments between educational videos and entertainment videos on YouTube. By employing content analysis of 2,000 comments, it examines the association between the different comment categories and the two genres of videos. For educational videos, the findings suggest that comments were enriching in terms of requesting further information, recommending videos, expressing opinion, commendation, disagreement, and sharing anecdotes as well as personal information. However, for entertainment videos, comments were enriching in terms of reflecting impression, compliments and expressing general sentiments. The potential implications from theoretical and practical perspectives are discussed.

Original languageEnglish
Title of host publicationMulti Conference on Computer Science and Information Systems, MCCSIS 2019 - Proceedings of the International Conferences on Interfaces and Human Computer Interaction 2019, Game and Entertainment Technologies 2019 and Computer Graphics, Visualization, Computer Vision and Image Processing 2019
EditorsKatherine Blashki, Yingcai Xiao, Luis Rodrigues
PublisherIADIS Press
Pages89-96
Number of pages8
ISBN (Electronic)9789898533913
DOIs
Publication statusPublished - 2019
Event13th International Conference on Interfaces and Human Computer Interaction 2019, IHCI 2019, 12th International Conference on Game and Entertainment Technologies 2019, GET 2019 and 13th International Conference on Computer Graphics, Visualization, Computer Vision and Image Processing 2019, CGVCVIP 2019 - Porto, Portugal
Duration: 16 Jul 201918 Jul 2019

Publication series

NameMulti Conference on Computer Science and Information Systems, MCCSIS 2019 - Proceedings of the International Conferences on Interfaces and Human Computer Interaction 2019, Game and Entertainment Technologies 2019 and Computer Graphics, Visualization, Computer Vision and Image Processing 2019

Conference

Conference13th International Conference on Interfaces and Human Computer Interaction 2019, IHCI 2019, 12th International Conference on Game and Entertainment Technologies 2019, GET 2019 and 13th International Conference on Computer Graphics, Visualization, Computer Vision and Image Processing 2019, CGVCVIP 2019
Country/TerritoryPortugal
CityPorto
Period16/07/1918/07/19

Bibliographical note

Publisher Copyright:
© Copyright 2019 IADIS Press. All rights reserved.

Keywords

  • Content Analysis
  • Educational Videos
  • Entertainment Videos
  • Interface Design
  • Social Media
  • User-Generated Content
  • Video Genre
  • YouTube

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