Do consumers in developing countries prefer global brands because they are global or because they are foreign?

Research output: Contribution to conferencePaperpeer-review

Original languageEnglish
Publication statusUnpublished - 2015
Event2015 18th AMS World Marketing Congress - Bari, Italy
Duration: 14 Jul 201518 Jul 2015

Conference

Conference2015 18th AMS World Marketing Congress
Country/TerritoryItaly
CityBari
Period14/07/1518/07/15

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