Does Price Personalization Ethically Outperform Unitary Pricing?: A Thought Experiment and a Simulation Study

Does Price Personalization Ethically Outperform Unitary Pricing? A Thought Experiment and a Simulation Study

Ajay kumar^*, Mark Verhagen, Deni Mazrekaj, Daniel Muzio

^*Corresponding author for this work

Research output: Contribution to journal › Article › peer-review

@article{b48dec02fd104574a9293e98761b46a0,

title = "Does Price Personalization Ethically Outperform Unitary Pricing?: A Thought Experiment and a Simulation Study",

author = "Ajay kumar and Mark Verhagen and Deni Mazrekaj and Daniel Muzio",

note = "{\textcopyright} The Author(s) 2024",

year = "2024",

month = nov,

day = "4",

doi = "10.1007/s10551-024-05828-3",

language = "English",

journal = "Journal of Business Ethics",

issn = "0167-4544",

publisher = "Springer",

}

TY - JOUR

T1 - Does Price Personalization Ethically Outperform Unitary Pricing?

T2 - A Thought Experiment and a Simulation Study

AU - kumar, Ajay

AU - Verhagen, Mark

AU - Mazrekaj, Deni

AU - Muzio, Daniel

PY - 2024/11/4

Y1 - 2024/11/4

U2 - 10.1007/s10551-024-05828-3

DO - 10.1007/s10551-024-05828-3

M3 - Article

SN - 0167-4544

JO - Journal of Business Ethics

JF - Journal of Business Ethics

ER -