E-commerce in Fresh Food Supply Chain in China and its role on Quality performance

Mengyun Zhou; Luisa Delfa Huaccho Huatuco

E-commerce in Fresh Food Supply Chain in China and its role on Quality performance

Mengyun Zhou, Luisa Delfa Huaccho Huatuco

The York Management School

Research output: Contribution to conference › Paper › peer-review

Abstract

E-commerce companies have experienced a competitive environment in China, large companies benefit from more funding and talent, which puts a huge burden on small and medium size companies to find an effective way to manage quality with less investment. This paper gives a fresh food SC system’s view and analysis of improving fresh food quality.
This paper focuses on small and medium-sized enterprises to analyse how companies can improve product quality through effective supply chain management, while ensuring the company's profitability. Using interviews with knowledgeable middle level managers in the SC, an analysis is carried out. The findings could help e-commerce companies in China strengthen their SC network and offer better quality standard of fresh food. Scarce literature discusses about fresh food e-commerce SCs in China, this research developed a basis background and knowledge. Nowadays, technology changes SC in various ways, this research explored how the advanced technology can be applied in fresh food SC. Some recommendations to companies that operate in this sector are provided. The limitations and future research directions of the fresh food supply chain are drawn.

Original language	English
Publication status	Published - 2 Sept 2020
Event	British Academy of Management Conference: Virtual Conference in The Cloud 2020 - Duration: 2 Sept 2020 → 4 Sept 2020 https://www.bam.ac.uk/civicrm/event/info%3Fid%3D3638%26amp%3Breset%3D1

Conference

Conference	British Academy of Management Conference
Abbreviated title	BAM 2020
Period	2/09/20 → 4/09/20
Internet address	https://www.bam.ac.uk/civicrm/event/info%3Fid%3D3638%26amp%3Breset%3D1

Keywords

supply chain
fresh food
quality
e-commerce
qualitative

Access to Document

final uploadAccepted author manuscript, 474 KB

Cite this

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title = "E-commerce in Fresh Food Supply Chain in China and its role on Quality performance",

abstract = "E-commerce companies have experienced a competitive environment in China, large companies benefit from more funding and talent, which puts a huge burden on small and medium size companies to find an effective way to manage quality with less investment. This paper gives a fresh food SC system{\textquoteright}s view and analysis of improving fresh food quality.This paper focuses on small and medium-sized enterprises to analyse how companies can improve product quality through effective supply chain management, while ensuring the company's profitability. Using interviews with knowledgeable middle level managers in the SC, an analysis is carried out. The findings could help e-commerce companies in China strengthen their SC network and offer better quality standard of fresh food. Scarce literature discusses about fresh food e-commerce SCs in China, this research developed a basis background and knowledge. Nowadays, technology changes SC in various ways, this research explored how the advanced technology can be applied in fresh food SC. Some recommendations to companies that operate in this sector are provided. The limitations and future research directions of the fresh food supply chain are drawn. ",

keywords = "supply chain, fresh food, quality, e-commerce, qualitative",

author = "Mengyun Zhou and {Huaccho Huatuco}, {Luisa Delfa}",

year = "2020",

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language = "English",

note = "British Academy of Management Conference : Virtual Conference in The Cloud 2020, BAM 2020 ; Conference date: 02-09-2020 Through 04-09-2020",

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TY - CONF

T1 - E-commerce in Fresh Food Supply Chain in China and its role on Quality performance

AU - Zhou, Mengyun

AU - Huaccho Huatuco, Luisa Delfa

PY - 2020/9/2

Y1 - 2020/9/2

N2 - E-commerce companies have experienced a competitive environment in China, large companies benefit from more funding and talent, which puts a huge burden on small and medium size companies to find an effective way to manage quality with less investment. This paper gives a fresh food SC system’s view and analysis of improving fresh food quality.This paper focuses on small and medium-sized enterprises to analyse how companies can improve product quality through effective supply chain management, while ensuring the company's profitability. Using interviews with knowledgeable middle level managers in the SC, an analysis is carried out. The findings could help e-commerce companies in China strengthen their SC network and offer better quality standard of fresh food. Scarce literature discusses about fresh food e-commerce SCs in China, this research developed a basis background and knowledge. Nowadays, technology changes SC in various ways, this research explored how the advanced technology can be applied in fresh food SC. Some recommendations to companies that operate in this sector are provided. The limitations and future research directions of the fresh food supply chain are drawn.

AB - E-commerce companies have experienced a competitive environment in China, large companies benefit from more funding and talent, which puts a huge burden on small and medium size companies to find an effective way to manage quality with less investment. This paper gives a fresh food SC system’s view and analysis of improving fresh food quality.This paper focuses on small and medium-sized enterprises to analyse how companies can improve product quality through effective supply chain management, while ensuring the company's profitability. Using interviews with knowledgeable middle level managers in the SC, an analysis is carried out. The findings could help e-commerce companies in China strengthen their SC network and offer better quality standard of fresh food. Scarce literature discusses about fresh food e-commerce SCs in China, this research developed a basis background and knowledge. Nowadays, technology changes SC in various ways, this research explored how the advanced technology can be applied in fresh food SC. Some recommendations to companies that operate in this sector are provided. The limitations and future research directions of the fresh food supply chain are drawn.

KW - supply chain

KW - fresh food

KW - quality

KW - e-commerce

KW - qualitative

M3 - Paper

T2 - British Academy of Management Conference

Y2 - 2 September 2020 through 4 September 2020

ER -