Entrepreneurship and the Development of Global Brands

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Original language	English
Title of host publication	Entrepreneurship: Theory, Networks and History
Editors	M Casson
Place of Publication	Aldershot
Publisher	Edward Elgar Publishing
Pages	264-287
Number of pages	24
Publication status	Published - 2010

Keywords

@inbook{c072bd7556304f1897249bf9e0a1c9a6,

title = "Entrepreneurship and the Development of Global Brands",

keywords = "Entrepreneurship, Brands and the Developement of Global Business",

author = "{da Silva Lopes}, Teresa and Mark Casson",

year = "2010",

language = "English",

pages = "264--287",

editor = "M Casson",

booktitle = "Entrepreneurship: Theory, Networks and History",

publisher = "Edward Elgar Publishing",

address = "United Kingdom",

}